The Future of Marketing and How Brands Must Adapt to Deal With It

The Drivers of Change in Marketing

A Framework for Understanding the Future of Technology

How Technology Change Drives Cultural Change

“The railway did not introduce movement or transportation or wheel or road into human society, but it accelerated and enlarged the scale of previous human functions, creating totally new kinds of cities and new kinds of work and leisure. This happened whether the railway functioned in a tropical or a northern environment, and is quite independent of the freight or content of the railway medium.”

Implications for the Marketing Industry

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